Wednesday, June 30, 2010

Latest Logo

Just finished a logo design for this start-up business that sounds pretty awesome. They're mechanics...but not like the dicks most people are used to. They're all about empowering folks and building a community. AND they don't rip people off. Niiiice.

We wanted to go in a direction that would mix 50s nostalgia with a "power-to-the-people" sentiment without coming across all rockabilly. A lot of my inspiration came from old oil cans and the use of blue & red together.

Oh, the name is also an homage to the days when gay folks would identify themselves as such by tattooing a blue star on the inside of their wrists.

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